wordpress marketing

Implementing Game Changing Tactics in Marketing through WordPress

Who doesn’t like to voice their opinion? With social media, it has become much easier to speak about things loud and clear without having to get up from the couch or actually meeting people. But it is totally a different matter to be heard. Only when others ‘like’ or ‘comment’ or ‘share’, you get the feeling that someone actually knows or gives a thought about what you said. If that is the case for a statement or viewpoint, how hard will it be if you want people to know about your company and avail its services? In that case, you should be focusing on words like ‘website’ and ‘marketing’.

If you have well-structured website, half your work is over. But the extremely important other half is where the path to success lies. With scores of websites coming up daily, unless people know your exact website URL, not much people would go through pages and pages of results on search engines to find you. Irrespective of the fact that you are famous in your locality or offer the best quality products, you don’t own the market unless you tell people about it. And you can have a variety of options like press releases, blogs, ads, online campaigns, etc. to do that job for you.

WordPress and What it Offers

Type the keyword ‘blog’ in any search engine and the first page will definitely have a link from WordPress. It is considered the go to place when it comes to writing and publishing blogs. WordPress is widely used because of its structure, plugins and publishing modes that supports SEO services. It offers a stable platform for creating websites without having to possess designing skills of your own. Some key features of WordPress for SEO based marketing are:

  • On page optimization: Giving proper headings, placing right keywords and maintaining the quality of the content are needed that a search engine’s algorithm is functioning in the way you intend it to.
  • On site optimization: This process is more complicated as it involves modification in the web code. WordPress contributes by providing some advanced features for your websites such as:
  • Solving 404 errors – These errors won’t make your page look good anytime. An expert will check these and prevent crawling through these pages.
  • Monitoring of data- Search engine algorithms constantly incorporate minor changes in its ranking process. It is essential to be updated on these changes and come up with solutions for the same.
  • Automation rules- These are absolutely necessary for executing changes, especially for large sites.
  • In addition to these, WordPress offers an XML Sitemap Upload. It creates a list of all website content and upload it to search engines which instruct them what to display and where to crawl. For higher rankings, sitemap is a must-have.

With these features and much more popping up day by day, WordPress is an effective partner in boosting search engine rankings for your website. Also, the ease of creating blogs without having to get involved in its technicalities makes it a revolutionary in online marketing.

Wordpress Web Design

Website design made more attractive with WordPress

One of the main feature of a website that gains viewers’ attention is its design. WordPress is one of the most popular Content Management System and website design platform that is being widely used by many businesses as well as website designers worldwide. This is mainly due to its user friendly features and versatility which render it an edge over others.

Easy customization

The easy customization offered by WordPress makes it one of the most successful website designing platform. WordPress can be used by both professionals and beginners alike for designing a website due to its intuitive and user friendly features. There are a large number of themes and custom plug-ins available online. However, majority of these are free to use, or inexpensive which increases their popularity. The plug-ins helps to reflect the personal touch of the developer. Hence, WordPress has emerged as one of the most widely used designer platform. Another reason is it is compatible with all modern browsers enabling large scale audience reachability.

Search Engine Friendly

The usage of WordPress is simplified by the application of various search engine friendly features that it possess. Search engine optimization objectives can be easily attained by web developers and business entities easily and efficiently using WordPress. Using WordPress will automatically give you the freedom of creating web addresses or URLs that are capable of attracting search engines. It also helps you to publish content as and when you wish. It also installs online plugins for optimizing your websites so that they can attain higher search rankings. Once you create a content for your website, WordPress will immediately submit it so that the process of ranking can be made quicker as well as easier. Also, it is having a content management of its own which allows you in controlling the distribution of your contents as well as in indexing purposes to attain higher ranking in search results.


So many features are available as default in WordPress which can be effectively combined with plugins in order to render maximum functionality. Since so many plugins are being released each day, setting up a website with WordPress is relatively fun and exciting. Whatever functionalities you require for your site can be easily obtained by using any of the available plugins. Plugins are available for premium as well as free usage. With just a click, you can easily download your desired plugin for free.


The usage of some attractive themes will simplify your task of creating a beautiful website. Whenever you select a theme, first test the theme and make sure that it suits your website, only then use it. With the availability of thousands of themes in WordPress, your task of choosing the best theme becomes easier. Customization of your site becomes easier with a good theme as they are mainly free of cost or inexpensive.

Search Engine Optimization

A formatted appearance can be easily inculcated to your website with the help of a good content management system, customizable link management and permalink system. The usage of a simple programming language enables search engine spider to understand and hence indexing is not a big issue.