Your Website Development Team Needs 3 Key Specialties for Getting Successful Results
According to a survey by market research firm Forrester, about ninety-six percent of website visitors just browse the site and are not ready to make any purchases. Even if most websites have an attractive design, but they are fail to deliver results in terms of sales conversions. Many experts in the web design and development industry point out that a quality website needs the capability in several specialties for fulfilling its true potential. It will be more efficient and cost-effective to put a team in place with knowledge required to execute the process, in the proper order, from the beginning.
To drive conversion and return on investment, a well-designed experience that offers value is needed. For website visitors to become buyers, thoughtful strategic planning to engage visitors is required. Here are the three key specialties required for your web development team so that they can get successful outcomes as desired.
Adding New Ingredients in the Design Process
It is a web designer’s responsibility to solving issues that crop up during the website design process. Designers create elements that bring the user experience to reality. For fulfilling this objective, they need to adopt various aspects of technology and these days, and only few of them have marketing or technology training. Nowadays, many businesses especially ecommerce enterprises are searching for conversion-centered designers who can design landing page templates that will encourage or motivate visitors to complete a single action. As ‘conversion’ is now one of the hottest words on the web, every webpage you design is now a piece of “accountable content”. It indicates that its purpose, impact and success can be, and is being measured. You need to put aside those days when the main purpose of designing a site was to provide a beautiful web experience.
Marketing based on Technological Aspects
We know that marketing professionals usually focus on branding, optimization, product development, messaging, promotion and creative execution, but to serve a business or brand with benefits, marketers have to adopt complex technological aspects. Nowadays, there are an increasing number of marketers who interested in utilizing technology to gain return on investment demanded by many businesses. In the development of a website, it is crucial that marketing serve as an extension of the brand’s leadership. Marketing professionals must closely align the ownership of the four Ps of marketing – product, price, place and promotion to business goals and be structured to support revenue goals.
Use of Technology
A Technology specialist such as a programmer, scripter, architect, UX or a quality analyst is concentrated on developing solutions that solve problems. Unless intentionally introduced from the beginning, marketing initiatives or objectives are rarely seen as a part of the process. In fact, the technology factor of the website is best executed with specific requirements that have been flushed out in advance of specifications being defined. Over the years, developers collaborate with businesses to create exciting new applications, however these professionals do not seem to adopt or ready to accept technological options. A technologist can introduce options designers and marketers would not otherwise have been aware of that can add to the viability and value of the end product.
Here timing is a crucial component and you cannot instantly jump into website design and development unless you a devised a proper planning. You web development team have to determine the design and creation of paths to conversion, and it may be driven to support desired results may then implemented in context. It is important that all elements of the customer experience on any channel be driven with intent. Trying to obtain insights from development teams will provide insights that can significantly improve user’s website experience.